Everything you can read in a month for just €9.99 sounds like a good deal, doesn’t it? That is what Booquo, the new digital venture of Circulo de Lectores — the book club owned by publishing giants Planeta and Bertelsmann — is offering, making them among the few brave enough to tread the forbidden path of access vs. ownership that frightens so many print publishers in this digital age. [. . .]

Booquo has two business models — conventional and subscription. The first allows you to rent movies (from a selection of 1,000) and buy e-books (some 10,000 titles are on offer) that is open to anybody who visits the site. This shop, which functions like any other e-retailer, has a partnership with Filmin for the movie rentals and uses the e-distributor Libranda (of which Planeta and Bertelsmann are main shareholders) for downloadable e-books, which are sold at the same fixed price that anybody will find at Amazon Spain or Casa del Libro. The second is the “club,” which offers a one month trial subscription of € 0,99 in an opt-out system that will charge your credit card €9,99 per month thereafter till the account is cancelled.