In the Carolyn Kellogg nicely summarizes the quick rise and fall of Dan Brown as the great e-book hope. Basically, on September 15th, when The Lost Symbol was released, it was found that Amazon.com sold more copies of the Kindle version than they had of the hardcover. But, well, um, that didn’t last:

But it was only a moment, one that lasted less than 48 hours. By the time the week was out, with more than 2 million copies sold in the U.S., Britain and Canada — breaking the publisher’s previous one-week record set by Bill Clinton with “My Life” — hardcover sales had easily eclipsed sales of the ebook. Of the 2 million copies sold, only 100,000, or 5%, were electronic versions.

Although the overall sales levels aren’t there, the pattern is in keeping with what one might expect. Kindle-users want immediate gratification with very low purchasing costs. They don’t want to drive out to B&N to wait in line to buy the hardcover. They don’t want to wait for free shipping. They want books when they want them, and for something like this, that means they wanted the book the day—or even the very minute—that it became available. So of course, there was a quick burst in sales of The Lost Symbol followed by a tailing off . . .

More harrowing for e-book advocates is this story about Princeton’s disappointing experiment with the Kindle DX. I always thought that textbooks and classrooms would be one of the first places to really glom onto to the promise and possibility of e-books and e-reading devices. Unfortunately, that isn’t happening quite yet. From

When the University announced its Kindle e-reader pilot program last May, administrators seemed cautiously optimistic that the e-readers would both be sustainable and serve as a valuable academic tool. But less than two weeks after 50 students received the free Kindle DX e-readers, many of them said they were dissatisfied and uncomfortable with the devices.

On Wednesday, the University revealed that students in three courses — WWS 325: Civil Society and Public Policy, WWS 555A: U.S. Policy and Diplomacy in the Middle East, and CLA 546: Religion and Magic in Ancient Rome — were given a new Kindle DX containing their course readings for the semester. The University had announced last May it was partnering with Amazon.com, founded by Jeff Bezos ’86, to provide students and faculty members with the e-readers as part of a sustainability initiative to conserve paper.

But though they acknowledged some benefits of the new technology, many students and faculty in the three courses said they found the Kindles disappointing and difficult to use.

“I hate to sound like a Luddite, but this technology is a poor excuse of an academic tool,” said Aaron Horvath ’10, a student in Civil Society and Public Policy. “It’s clunky, slow and a real pain to operate.”

This is kind of unfortunate, especially since it sounds like more of a device issue than anything else. Still seems like there’s a great opportunity here with the right device/content mix . . .

Every newspaper you’ve ever read was put together by someone with an opinion about which of the day’s stories was most important. Newspapers convey these opinions through universal, easy-to-understand design conventions—they put important stories on front pages, with the most important ones going higher on the page and getting more space and bigger headlines. You can pick up any page of the paper and—just by reading headlines, subheads, and photo captions—quickly get the gist of several news items. Even when you do choose to read a story, you don’t have to read the whole thing. Since it takes no time to switch from one story to another, you can read just a few paragraphs and then go on to something else.

For instance, look at page A25 of the national edition of Thursday’s Times, which contains four stories: a big piece on the Obama administration’s decision to fire a federal inspector general; a smaller story on the administration’s plan to replace members of the White House bioethics panel; a piece about asbestos contamination in Libby, Mont.; and a small wire-service story about Sen. Roland Burris’ inconsequential meeting with an Illinois state prosecutor. A newspaper skimmer can get through this page in less than two minutes. The IG and bioethics stories are obviously the most important, so you dip into those for about 45 seconds each. Then you spend about 15 seconds on the asbestos story, followed by five seconds on the Burris item, which is just five paragraphs long. Going like this, you can easily get through the whole A section in less than a half hour.

Getting through these same stories on the Kindle is much harder and more tedious. First, they’re out of order. When I scrolled through Thursday’s national section on my Kindle, the shortest and least newsworthy of these pieces—the Burris story—came first. Worse, because the Kindle gives every story the same headline font, the list item doesn’t clue you in to the story’s slightness. The only way to know if a story merits your attention is to click on it. But clicking is time-consuming—the Kindle takes a half-second or so to switch between a section list and a story, and another half-second to switch back. This sounds nearly instant, but it’s not; the delay is just long enough to change the way you read the news. Now, instead of skimming, you find yourself reading the newspaper as you would a book—when you find a story, you stick with it until the end. You trade breadth for depth: In 30 minutes of reading the Kindle, you get further into a lot fewer stories.

Of course, the fact that you can actually subscribe to the paper for $9 to $15 per month through the Kindle DX (in contrast to the $770/year it cost to subscribe to the print version of the Times) is a pretty appealing counterargument . . . Still, this is an interesting moment of interplay between technology, design, and the transmission of information.